On funny generally and digital funny in particular
Funny thing about funny.It’s hard.The old chestnut about “dying is easy, comedy is hard” isn’t just a happy coincidence. Funny that stands up (oops: 86 that pun)—like Chekhov, the Marx Brothers, Mel...
View ArticleAre the questions holding you back from launching a branded web show the...
Two years ago, when Fresh Baked was in its infancy and there were only a handful of branded web shows online, our conversations with marketers were sparked by a mix of curiosity and naivety. “What the...
View ArticleThe business of new business in the world of branded entertainment, what's...
Most of the marketers I've worked with over the years have a handful of "go-to" questions they look to satisfy in order to hire a new company like ours, or move forward with a new initiative like...
View ArticleFan or bust
Who doesn't love being entertained? We all do. And if you're in the business of creating branded entertainment, that must be the ultimate goal, right? Not so fast!read more
View ArticleIf a tree falls in the cemetery of network TV deaths.....
YouTube is reportedly planning to spend $100 million to launch 20 different channels, and support the creation and distribution of original, TV-like programming for them, in a bid to provide a...
View ArticleIn Search of ROI - The Emperor Wears no Clothes
It might be that I’m one of The Chosen People. Or perhaps it's my years in the investment industry. Whatever the reason, there is no acronym that makes my heart flutter quite like ROI. In my previous...
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